Marketing To Teens: Avoiding Health Or Warning Letters
A secretive e cigarette company which has captured millions of dollars in profits annually by exploiting a loophole has said it is temporarily suspending sales in the U.S. till further notice. However, despite the news, the company’s website still lists other countries where the product can be acquired. The company, based in Canada, markets Puff Bar as an electronic cigarette which you can use just like a regular cigarette. The only real difference is that whenever you light up Puff Bar, it mimics the looks and feel of a real cigarette. Actually, some consumers have compared the puffing action of the merchandise compared to that of a cigarette, and smokers all over the world have embraced the new product with both of your hands.
The Puff Bar premiered in Canada in January, with plans to enter other countries shortly. In spite of the recent launch, the web site still lists several countries where in fact the product is not available. On the list of countries list may be the U.S., where in fact the product is specifically directed at younger consumers. The U.S. isn’t the only country where in fact the Puff Bar cannot currently be purchased. According to the website, there are no plans to release the merchandise in the U.S., although it remains the goal of the company to make the product obtainable in the U.S.
An organization representative in Canada told Canadian television station CPolitics that there is “no immediate plan” to market the Puff Bar in the U.S. She denied reports in the media that the business was considering bringing the product to the American market, and instead referred all inquiries to the European company’s home country. The representative didn’t mention the loophole that allowed the merchandise to be sold in Europe, or the chance that the loophole had been discovered before the product was launched in Canada. The U.S. patent office has ordered the trademark to be granted to both names used to generate the e cigarette, which are Smaxx and Vapro. As the Puff Bar continues to be illegal in the U.S., it may be problematic for manufacturers to ship their products in to the country.
There are some arguments against allowing flavored e cigarettes in the U.S. Many public health experts fear that flavored the Cigs contain a level of nicotine that is too high to be healthy. They also fear that children could be enticed to smoke with flavors that interest their more sensitive psychological needs. One reason that the U.S. patent office has allowed the Puff Bar to be sold in Canada is due to its safety. The merchandise is regulated by Canadian law and must meet standard quality controls.
The Puff Bar also is apparently safer than its pre-filled counterparts. It generally does not contain any nicotine and only contains a little bit of propylene glycol, an ingredient that’s commonly used to market cleanliness preventing greasy foods from spreading. The propylene glycol in the Puff Bar also serves to help make the product attractive to younger consumers, as it tastes good.
Like all vaporizers, the Puff Bar also allows users to get rid of nicotine without needing real tobacco. The ingredients in puffs ensure that there is no contact between the smoker’s mouth and the merchandise, thus vapinger.com eliminating the opportunity for nicotine to be absorbed through your skin. Unlike a traditional cigarette, an individual does not have to hold the Puff Bar set up. With the puff bar, the complete surface of these devices is covered with heat-sensitive material, which ensures that the Puff Bar will not emit smoke.
The U.S. Food and Drug Administration are still examining the Puff Bar to determine whether or not it takes its hazard to public health. This loophole in international patent law allows manufactures to market their products based on names that do not represent any health dangers, such as for example “The Puff”. The loophole in U.S. patent law allows manufacturers to capitalize on potential names that sound much like well-known brands without developing a public health risk. For instance, one company has trademarked the term “Candy” and developed several variations of its product, including candy bar and mixed bag candy bar. Having less health or trademark significance does not appear to have hindered the business from selling these products to the public.
Having less health or warning letters on each of the major tobacco products may help contribute to the current wave of youth smoking that began in the U.S. However, many teens have turned to electronic cigarettes as a healthier way to enjoy their daily dose of nicotine. To be able to reduce the appeal of the puff bar to teens, manufacturers should include more health-related language on the marketing materials.